Retail Platform in Dubai
Retail Platform in Dubai
Size: 400
The Challenge
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Large volumes of customer, payment and behavioural data across the platform
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Third-party marketplace sellers with inconsistent data practices
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Personalised marketing built on data with unclear consent basis
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Needed to satisfy UAE PDPL requirements alongside a banking partner's due diligence
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No formal breach response process in place
The Solution
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Mapped data flows and built RoPA across platform, sellers and payment processing
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Designed a marketing consent and preference management framework
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Conducted due diligence and DPAs with marketplace sellers and vendors
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Built and tested a data breach response plan
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Rolled out policies and training across customer service, marketing and tech teams
Outcome
The compliance and tech leads said the program gave them a clear, workable structure rather than a box-ticking exercise. The platform passed its banking partner’s due diligence review and reported a drop in customer complaints linked to marketing communications.
